Boutique style. Family feel.

Where Style Meets Service

Small Business Saturday is HERE at Lovie Jane’s!

Celebrate local shopping with special savings all day long:

✨ 15 percent off storewide

✨ Ornament of the Day

✨ Fall décor 45 percent off

✨ Clearance 65 percent off

This is the perfect chance to support local, shop unique finds, and knock out some holiday gifting at the same time.

📍 Lovie Jane’s Boutique – Kinston, NC

🗓️ Small Business Saturday

⏰ Doors open at 10am

Shop small. Shop local. Shop Lovie Jane’s. 💛

Shop by Category

Dresses

Sets

Tops

Jewelry

Accessories

Pants & Rompers

End of Summer Sale

About Us

Welcome! We are a family owned small boutique constantly growing! Our business operates on the old school customer service approach. Customer satisfaction is the upmost priority for us. We love fashion and sharing goods that enhance one's personal brand. Since launching our brick and mortar boutique in 2016 we have grown to new heights. Adapting to the online world, we bring the convenience of shopping from anywhere, while still sticking to our roots of providing top notch customer experiences.

Our Story

We got the name Lovie Janes from "Lovie Jane" Sasnett, A wife, Aunt, Grandmother and Mother who lost her battle to lung cancer in 2014.

Rooted in faith, we are dedicated to providing a joyful and inspiring shopping experience. We offer thoughtfully curated products that celebrate life's special moments, helping our customers create cherished memories, and express their individuality with confidence and grace!